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HayMax Kids Arrives at HayMax HQ

Whoosh!! – The HayMax Kids arrived at HayMax headquarters today armed with their new weapon of choice against that troublesome trio of allergens: Pollen, Dust and Pet. The bright blue boxes of HayMax Kids were a wonderful sight after months of preparation for the big day.

More children than adults suffer from hay fever; around 30% of all children in the UK suffer from the allergy, compared to 20% of adults.

Inventor and life-long hayfever sufferer, Max Wiseberg explains the reasons for this exciting launch. “We have been listening to parents and children for a decade, and know that children love HayMax. However one question which keeps popping up from parents is ‘Is it suitable for kids?’ To make HayMax instantly recognisable to parents as suitable for children of all ages, we created HayMax Kids; it’s eye-catching, friendly and reassuring for parents. And children can join in the fun with the HayMax Kids superheroes on the special HayMax Kids page www.haymax.biz/HayMaxKids”

HayMax Kids is 100% drug-free and natural, and its ingredients have been selected to be suitable for babies from birth, toddlers, children and teenagers. The balm is non-drowsy so will not affect children’s performance at school or in their important exams.

New HayMax Kids organic drug-free allergen barrier balm launches in March 2016 and retails at £6.99 per pot. It will be available from Holland & Barrett; selected Boots; independent chemists, pharmacists and health stores; on 01525 406600 and from haymax.biz.

Samples of new HayMax Kids are available from today. For your sample, please contact Ian and Jenny Liddle at Excellart on 01761 413022, info@excellart.co.uk, www.facebook.com/Excellart, or www.twitter.com/excellart

NOTES TO EDITORS

References
[1] Prof Jean Emberlin, Independent Research on HayMax Pollen Barrier Balm, The National Pollen and Aerobiology Research Unit (NPARU) University of Worcester WR2 6 AJ, July 20th 2009.
[2] Chief Investigator: Professor Roy Kennedy, Principal Investigator: Louise Robertson, Researcher: Dr Mary Lewis, National Pollen and Aerobiology Research Unit, 1st February 2012.
[3] ‘Are you suffering from seasonal allergic rhinitis (hay fever)?’, Allergy UK, July 2014, supported and funded by HayMax™ July 2014.
[4] ‘The Impact of Hay Fever – a survey by Allergy UK’, Allergy UK, supported and funded by HayMax™, June 2015.

About HayMax Kids
HayMax HayMax Kids is an organic drug-free allergen barrier balm that helps trap pollen, dust and pet allergens. When applied around the base of the nostrils, it forms an invisible barrier which studies show traps dust and pet allergens and over one third of pollen grains before they enter the body [2]. As long as this is enough to keep the sufferer below their sensitivity level, their symptoms won’t be triggered.

It’s 100% drug-free and natural, and its ingredients have been selected to be suitable for babies from birth, toddlers, children and teenagers. HayMax Kids is Soil Association certified organic, vegetarian and has never been tested on animals. HayMax has won 42 awards including Winner of Health and Beauty Category in highly prestigious Soil Association Awards 2014. It has been talked about by ITV’s Dr Chris Steele MBE on This Morning four times!

HayMax Kids is non-drowsy so will not affect children’s performance at school or in their important exams.

HayMax Kids was developed by lifetime hayfever sufferer, Max Wiseberg, to help stop the cause of hayfever symptoms – namely, pollen – from getting into the body. MD, Max is also a well-known hayfever airborne allergens expert, appearing regularly in the press, radio and TV.

HayMax has undergone four independent trials and studies, which have proven its effectiveness. In 2009, independent research from The National Pollen and Aerobiology Research Unit (NPARU) by Professor Jean Emberlin found that HayMaxTM resulted in a “reduction to the amount of allergen entering the nose”[1]. Then in 2012, a further NPARU study concluded that HayMax trapped dust and pet allergens as well as pollen [2]. In July 2014, results of a survey by leading allergy charity, Allergy UK showed that almost eight out of ten respondents said that the balm helped some or all of their hayfever symptoms [3]. And in a further 2015 study by Allergy UK, 80% of respondents said that HayMax worked [4].

ENDS

PR Newsroom - Organic, Drug-free Allergen Barrier Balm, HayMax
Further information
For further information about HayMax Kids, or for product images, please contact:
Ian & Jenny Liddle, Excellart, 01761 413 022
info@excellart.co.uk, www.facebook.com/Excellart, www.twitter.com/excellart

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