The ethical choice
For immediate release

‘House Fever could be as big as Hay Fever!’ says Allergy Expert

With the wintry weather setting in it’s common for many of us to develop the usual sniffly cold. But cold germs aren’t always the culprit – it could be that you’re actually allergic to your own house! Airborne allergies expert and creator of HayMax allergen barrier balm, Max Wiseberg, explains why as many as 12 million of us could suffer with a condition he terms ‘house fever’. Here he talks about the symptoms and how we can help prevent them...

Max recalls his own experiences of house fever. “Knowing that I suffer from hay fever and that it should stop at the end of the summer, I always wondered why I carry on having horrible allergy symptoms, often throughout the winter. And then I realised that although the pollen had stopped, there are many other allergens hanging around the house, ready to give me grief when I start to hibernate though the winter – including dust mite, mould spores and even animal dander. I thought, ‘blimey, I’m allergic to my own house! Instead of hay fever, I’ve got house fever’.”

Max continues, “House fever could be nearly as big a problem as hay fever. Currently around 1 in 5 people suffer with hay fever in the UK and NHS Choices report that indoor allergies are very common and that 10-20% of the population has an indoor allergy[2]. And we can’t even escape it at Christmas time as the mould, pollen and dust collecting on our Christmas tree can trigger symptoms.”

Max explains what we can do to ease our house fever...

• “Mould and dust mites thrive in moist environments. Try to keep the humidity in your house to a minimum to control these allergens. Make sure your house is well ventilated, avoid drying clothes on radiators and/or use a dehumidifier.

• Vacuum the house regularly using a HEPA (High Efficiency Particle Arresting) filter, especially beds and fabrics to reduce the number of dust and pet allergen particles.

• Damp dust surfaces regularly, to reduce allergens on surfaces whilst avoiding dispersing them into the air.

• Wash bedding very regularly to remove allergens. Anti-allergy bedding made from ‘intelligent fibres’ can be very helpful for children and adults who suffer from dust mite allergies. They limit the growth of dust mite allergens and also keep them away from the skin.

• Apply an organic drug-free allergen barrier balm such as HayMax ( around your nostrils and the bones of the eyes in the morning, throughout the day and at night to trap dust, pet and mould allergens before they enter the body [1]; less allergen, less reaction.

• Shower at night before going to bed, to remove dust and pet allergens from your hair and body.

• Ensure your pet is well groomed and shampooed as much as possible to remove pet allergens and dust particles, and try to keep pets out of bedrooms.

And at Christmas time...

• Hose down your Christmas tree before taking it into the house, or after getting it out of storage, as this can help remove some of the dust and mould spores – though it’s probably best to get someone who isn’t allergic to do this!”


If writing about HayMax generically, please include the phrase ‘organic allergen barrier balm’.

[1] Chief Investigator: Professor Roy Kennedy, Principal Investigator: Louise Robertson, Researcher: Dr Mary Lewis, National Pollen and Aerobiology Research Unit, 1st February 2012.

About Max Wiseberg
Max Wiseberg is an expert in airborne allergies (including hay fever and dust and pet allergies) and is a hay fever sufferer himself. He regularly writes in the press, for publications including Daily Mirror, Daily Express, The Sun, The Sunday Mirror, Running Fitness, Health Food Business, The Practicing Midwife, Pharmacy magazines and Your Healthy Living and has appeared on BBC radio, many local radio stations, as well as The Chrissy B Show, Fitness TV and the Holiday & Cruise channel.


PR Newsroom - Hayfever & Airborne Allergens Expert, Max Wiseberg
Further information
To arrange an interview with airborne allergies expert Max Wiseberg, for further information about HayMax, or for product images, please contact:
Ian & Jenny Liddle, Excellart, 01450 219 246,,,

Previous Release
Next Release
About Us
Marketing & Design
PR Newsroom
Public Relations
Training & Advice
Contact Us
PR Newsroom
West Midlands Vegan Festival
Max Wiseberg (airborne allergies)
Howard Carter (bite prevention)
Daniel Brash (pharmacist)
Julie Silver (nutritional therapist)
Martin Fodor (green & eco issues)
Natural Health & Beauty:
Cisca Saltpipe

Julie Silver
+44 (0) 1450 219246