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Mums Shortlist HayMax Kids for Best Natural Product

Organic, drug-free allergen barrier balm, HayMax, has always been popular with mums and now it is pleased to announce it has been shortlisted for a Mother&Baby Award – a celebration of the very best products, stores and brands. Products are tested by an army of mums whose verdicts help decide who deserves to get the coveted gold, silver and bronze rosettes. HayMax is delighted that their new HayMax Kids, launched in time for the hay fever season this spring, has been shortlisted for Best Natural Product.

The Mother&Baby Awards have been running for 23 years and are the most rigorous awards in the industry. Judged by the real experts – mums – every product is really put through its paces and tested vigorously. Each year more than 1,300 mums apply to be testers, and these are narrowed down to over 200 who are in the right stage of pregnancy or motherhood to test each product. Their large team of testers means mums can trust the Mother&Baby Awards 100%.

HayMax has been listening to parents and children for a decade, and know that children love HayMax. However one question kept popping up from parents is ‘Is it suitable for kids?’ To make HayMax instantly recognisable to parents as suitable for children of all ages, they created HayMax Kids; it’s eye-catching, friendly and reassuring for parents.

HayMax Kids is 100% drug-free and natural, and its ingredients have been selected to be suitable for babies from birth, toddlers, children and teenagers. The balm is non-drowsy so will not affect children’s performance at school or in their important exams.

HayMax Kids organic drug-free allergen barrier balm retails at £6.99 per pot and is available from Holland & Barrett; selected Boots; independent chemists, pharmacists and health stores; on 01525 406600 and from haymax.biz. Children can join in the fun with the HayMax Kids superheroes on the special HayMax Kids page www.haymax.biz/HayMaxKids.


About HayMax Kids
HayMax Kids is an organic drug-free allergen barrier balm that helps trap pollen, dust and pet allergens. When applied around the base of the nostrils, it forms an invisible barrier which studies show traps dust and pet allergens and over one third of pollen grains before they enter the body [2]. As long as this is enough to keep the sufferer below their sensitivity level, their symptoms won’t be triggered.

It’s 100% drug-free and natural, and its ingredients have been selected to be suitable for babies from birth, toddlers, children and teenagers. HayMax Kids is Soil Association certified organic, vegetarian and has never been tested on animals. HayMax has won 42 awards including Winner of Health and Beauty Category in highly prestigious Soil Association Awards 2014. It has been talked about by ITV’s Dr Chris Steele MBE on This Morning four times!

HayMax Kids was developed by lifetime hayfever sufferer, Max Wiseberg, to help stop the cause of hayfever symptoms – namely, pollen – from getting into the body.

HayMax has undergone four independent trials and studies, which have proven its effectiveness. In 2009, independent research from The National Pollen and Aerobiology Research Unit (NPARU) by Professor Jean Emberlin found that HayMax resulted in a “reduction to the amount of allergen entering the nose”[1]. Then in 2012, a further NPARU study concluded that HayMax trapped dust and pet allergens as well as pollen [2]. In July 2014, results of a survey by leading allergy charity, Allergy UK showed that almost eight out of ten respondents said that the balm helped some or all of their hayfever symptoms [3]. And in a further 2015 study by Allergy UK, 80% of respondents said that HayMax worked [4].

[1] Prof Jean Emberlin, Independent Research on HayMax Pollen Barrier Balm, The National Pollen and Aerobiology Research Unit (NPARU) University of Worcester WR2 6 AJ, July 20th 2009.
[2] Chief Investigator: Professor Roy Kennedy, Principal Investigator: Louise Robertson, Researcher: Dr Mary Lewis, National Pollen and Aerobiology Research Unit, 1st February 2012.
[3] ‘Are you suffering from seasonal allergic rhinitis (hay fever)?’, Allergy UK, July 2014, supported and funded by HayMax™ July 2014.
[4] ‘The Impact of Hay Fever – a survey by Allergy UK’, Allergy UK, supported and funded by HayMax™, June 2015.


HayMax Pollen Barrier Balms
PR Newsroom - Organic, Drug-free Pollen Barrier Balm, HayMax
Further information
For further information about HayMax, HayMax Kids, the Mother&Baby Awards, or for product images, please contact:
Ian & Jenny Liddle, Excellart, 01450 219 246,
info@excellart.co.uk, www.facebook.com/Excellart, www.twitter.com/excellart

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