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Winter Brings Misery for Pet Allergy Sufferers

Pets are now one of the major causes of allergic disease in the UK and are the second most important cause of allergy in the home [1]. Spending more time inside during the colder winter months means increased contact with pet dander from your furry friends and these unwanted allergens can cause unpleasant symptoms. Airborne allergies expert Max Wiseberg offers some useful tips on allergen avoidance...

The most common form of pet allergy is an allergy to tiny particles of dead skin and saliva shed by animals and subsequently become airborne. These microscopic particles are known as ‘dander’. Cats are generally more allergenic than dogs, as the particles shed from them are smaller than the particles shed from dogs, which means that they become airborne more easily and are airborne for longer. Airborne particles can easily fly up the nose, triggering lots of nasty symptoms.

As well as cats and dogs, rabbits, small rodents, such as guinea pigs, gerbils, hamsters, rats and mice, and caged birds can also cause allergic reactions.

Indoor allergy symptoms caused by pets can be similar to the more well-known symptoms of hay fever, such as sore, itchy, watery eyes; sneezing and wheezing; and cold like symptoms of a runny nose and sinus pain. In fact, many people believe they have a ‘winter cold’ when their symptoms are actually a result of spending more time inside with their pets than in the summer.

Asthma can also be triggered by pet allergens, and in some rare cases, sufferers can experience extreme symptoms such as shortness of breath or even anaphylaxis.

Unless you are severely allergic to pets, there are many ways to avoid allergens which don’t involve having to give up your pet. Airborne allergies expert Max Wiseberg offers some practical advice to reduce symptoms. “Allergen avoidance is key. I love to say ‘less allergen, less reaction’. What this means is that prevention is key with allergies. No home is 100% allergen free, but there are some simple ways to minimise the allergens around you. Here are some simple, easy to implement tips:

• Use an allergen barrier balm such as HayMax, to help stop the allergens getting into the body in the first place.
• Keep pets off sofas and beds, and out of the bedroom altogether, to reduce exposure to allergens.
• Damp dust surfaces regularly, to reduce the amount of allergen in the home and in the air.
• Vacuum regularly.
• It may also be beneficial to install ‘Allergy Friendly’ flooring; I recommend looking at the Allergy UK range.
• Use allergy friendly mattress covers and bedding and keep cuddly toys and blankets in a cupboard to prevent the build up of allergens on them.”

HayMax organic drug-free allergen barrier balms have been proven in an independent study to trap pet allergens (as well as other allergens such as dust and pollens) in the air before they enter the body [2]. As long as this is enough to keep the sufferer below their sensitivity level, the symptoms won’t be triggered.

Applying the balm two or three times a day provides a highly effective, invisible barrier to airborne allergens. It’s also highly cost effective, as one pot can last six months. HayMax has achieved the Allergy Friendly Product Award by Allergy UK. It is suitable for the whole family, babies, children, teenagers and adults, including pregnant and breast-feeding mums. A new variety, HayMax Kids, was launched in April this year.

HayMax drug-free allergen barrier balms retail at £6.99 per pot and are available from Holland & Barrett; selected Morrisons, Waitrose and Boots; independent chemists, pharmacists and health stores; on 01525 406600 and from haymax.biz.


[1] Allergy UK
[2] Chief Investigator: Professor Roy Kennedy, Principal Investigator: Louise Robertson, Researcher: Dr Mary Lewis, National Pollen and Aerobiology Research Unit, 1st February 2012.

Max Wiseberg
Max Wiseberg is an expert in airborne allergies (including hayfever and dust and pet allergies). He regularly writes in the press, for publications including The Sunday Mirror, Running Fitness, Health Food Business, The Practicing Midwife, Pharmacy magazines and Your Healthy Living and has appeared on BBC radio, many local radio stations, as well as Fitness TV and the Holiday & Cruise channel. If you would like to arrange an interview with Max or require any further information, please call Ian or Jenny Liddle on 01450 219 246.

About HayMax™
HayMax™ is an organic allergen barrier balm that helps trap pollen, dust and pet allergens. When applied around the rim of the nostrils and/or the bones of the eyes, it forms an invisible barrier which studies show traps dust and pet allergens and over one third of pollen grains before they enter the body [2]. As long as this is enough to keep the sufferer below their sensitivity level, their symptoms won’t be triggered.

It’s 100% drug-free and natural, and its ingredients have been selected to be suitable for pregnant and breast-feeding women as well as children and teenagers. HayMax is Soil Association certified organic, vegetarian and has never been tested on animals. HayMax is the winner of no less than 44 awards and has been talked about by ITV’s Dr Chris Steele MBE on This Morning five times!


HayMax Pollen Barrier Balms
PR Newsroom - Organic, Drug-free Pollen Barrier Balm, HayMax
Further information
For further information about HayMax, Max Wiseberg, or for product images, please contact:
Ian & Jenny Liddle, Excellart, 01450 219 246,
info@excellart.co.uk, www.facebook.com/Excellart, www.twitter.com/excellart

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